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4 Of The Best Free Search Tools for Basic Social Media Monitoring

One of the biggest mistakes companies make when they engage in social media marketing is not responding to mentions, questions and even compliments published by other people there. Not only is it...

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How to Create Content Partnerships That Build Ethical Links and Authority

Link building has long been a core tenet of effective SEO. And with good reason: Each link to your site from another on the web counts as a vote for your website — and search engines like Google count...

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How To Use Instagram for Content Marketing

We all know that, traditionally, social channels are easier to engage and grow in the consumer market. And though B2C companies may benefit more directly from Instagram right now (because the marketing...

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3 Ways to Prepare Your Content Marketing for Facebook Graph Search

A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in beta, Graph Search could signify a monumental shift in the way people search for information online. In this...

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